When Nandamuri Taraka Ratna asked to address him as NTR in short, media thought that he may not be serious about it. However, Tarak is pretty serious about it. He is putting NTR stamp all over Nandiswarudu posters and forcing media to address it as NTR's film.
Although he is hell bent on tagging himself as NTR, he is definitely aware of his image in public. Tarak knows that people wouldn't dare to come to the theaters looking at him on the posters. So, he is using Jagapathi Babu's face to sell this film off. Jagapathi Babu is playing a special character in this film which wouldn't have more than 30 minutes of screen time.
Even then Jagapathi Babu is being highlighted on Nandiswarudu posters. In few posters Taraka Ratna is not even seen at all. This clearly indicates that NTR is not confident enough to pull off this film on his own shoulders. So much is being spent on the publicity of this film. Will Tarak bag that much needed hit after all these gimmicks? Only time will tell.
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